Do You Have What It Takes To Be An Offline Consultant

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If you’re looking to go into consulting, remember that the real product you’re selling isn’t your expertise in a subject or your knowledge or even your advice. What you’re actually selling is yourself.

Who you are is a full package. This means that you need to know yourself from soup to nuts, and understand who you are both as a person and a professional, and what exactly you can bring to the table when it comes to the needs of the client. This requires a great deal of self-awareness, as well as a high amount of business savvy.

Not only do you need to be knowledgeable, but you also have to be able to be able to sell yourself, as well. This sounds a lot more titillating than it actually is â€" a lot of “selling yourself” involves getting social networking accounts and schmoozing with potential clients. Never underestimate the power of the schmooze â€" if you’ve got serious social skills, now is the time to have them shine. If you don’t, now is the time to learn to cultivate some.

Another thing to consider when you’re going into the business of consulting is how much you’re actually worth. Your mom might say that you’re worth your weight in gold, but it’s unlikely that most clients will say the same. In general it’s a good idea to charge your clients hourly rather than by the job, as it presents a more consistently professional image. It’s more difficult to judge how much an individual job may be worth, too, and if clients believe that other clients are getting preferential treatment, it does damage to the reputation of your company or your name, which is anathema in consulting.

Remember to take the time to establish a relationship with the client that will go beyond the first sale. Building and cultivating longevity in your consulting endeavors should be one of your most important goals â€" if you can sow the right relationship in the beginning, it’s very possible you might have a customer for life. Treating clients like long term business partners right off the bat helps â€" be sure to approach new clients with a professional attitude and a comprehensive plan as to how you are the right consultant for the job. A firm handshake and smile will go farther than you will ever know.

In short, it’s not just about your ability to think and your expertise in a particular subject that will make you a god consultant. There are of course, millions of people who have the knowledge to be excellent consultants but only a small amount of people are able to make it happen. It’s very important to remember to package yourself as first-class goods and get out there and market â€" often, it’s not what you know, but whom you can convince that you know enough to get the job done!

Private Label Rights Niche Selection

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When creating PLR products the very first thing you have to do is to choose a topic or niche.   Obviously, if you are creating a product or writing an article pack, you have to choose what to write about.  Basics.

What might not be so obvious, is what to choose!  Since you are trying to make money, the key will be to choose something that sells.  You need to choose niches or topics that are in DEMAND.

There is demand for PLR in a lot of niches, but having run a membership site for awhile now there are definitely some things to consider when you are choosing your topic or niche.

1. Your Knowledge Base â€" What do you like writing about, what are you good at writing?  Is there anything you know more about than the average person?  This is a great way to think of a topic to write about.  This won’t guarantee commercial success, but it will let you put together the best product you can, in the least time possible.

Take the time to brainstorm, and write a huge list of your interests, experiences and things you know a lot about.   These could all be potential topics for your PLR.  When you choose something from this list you will know that you will be able to write about it and will probably save a lot of research time.

2. What’s Hot â€" PLR is a very web-based business so that means things move rapidly.  You have to keep your eyes and ears open on what it is popular â€" especially when it comes to the internet.  If you are creating PLR you don’t want to miss out on a hot topic â€" these topics can come and go fast so make sure you take advantage.  Some of our biggest successes have been from trending topics like Mobile Marketing and Google+.

3. The Classic Earners â€" Since I have been creating PLR products for a couple of years now, I have learned that some niches always sell well.  They might not be MONSTER sellers like trending niches can be, but they will always garner enough interest to be worth pursuing.  I am sure people will have their own views on this, but looking back at our last 60 or so products, I feel like the following niches seem to consistently be PLR friendly:

Social Media (Twitter, Facebook especially)

Health (Diet, Exercise, etc…)

Online Marketing

Blogging/WordPress

4. Products That Transcend Niches â€" Another thing that we have found selling PLR, is that products which can be used across a wide variety of niches sell particularly well.  This makes sense because the products aren’t limited to small niches.  These type of products for us have included:

Time Management

Motivation

Content Creation

That is not a full list by far, but those have been the most successful ones that I have sold.  The common theme between them is that they could be helpful to just about anyone who is working online.  Everyone needs time, motivation and content!

When it comes to choosing a niche for your PLR product, the above considerations will help you create something that is commercially viable.  Now that said, and I may be in the minority, but I also think you shouldn’t lose too much sleep over your choice of topic.  I say jump right in, if it doesn’t sell well, you still have a business asset you can use on upsells/bundles and like Jay-Z says “On to the next one…”.

More Blog Visitors Means More Long Term Success

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If your blog is not getting the amount of traffic that you desire, you may need to employ a few simple techniques to help increase and retain your audience. In my experience successful blogging comes down to good content, frequency, social participation, effective promotion and retention.

Every blog needs to start with a base of good content. What I have learned is that it's not just the message you are delivering, it's how you are delivering it. As a for instance I have all but given up on writing articles for my blog. Instead I have chosen to do all of my posts as video. This has not only increased my traffic, it has improved the participation in the form of comments. Think about the audience you want to attract, how will you educate, entertain and engage them?

The number of times you update your blog will directly impact the size of your audience. If you only update once a month people will get used to that and not necessarily check back very often. If you update every day your audience will grow much faster. Now I understand that in a perfect world we can't all fill the YouTube video every day and post it to our blogs. But you can set a reasonable goal of at least 1 to 2 times weekly. The frequency of your updates mixed with the quality of your content will directly dictate how quickly your traffic grows and how viral your posts are.

Many bloggers make the mistake of turning off or moderating the comments on their blog. An even bigger mistake is when bloggers delete comments of a negative nature. I have learned to allow anything that is not spam to be posted as a comment on my site. Recently someone even commented on my physical appearance in a negative way and I replied with laughter and acknowledged the flaw. This not only helps to make your blog appear more genuine, it also helps for people to feel some sense of community there.

The easiest way to promote your blog for free is using a few simple tools. The first I will point you to is the SU.PR plug in. This plug-in is brought to you by stumbleupon and allows you to auto post your new blog entries to twitter and Facebook. The second tool I want you to test is the sharethis plug-in. This plug-in allows your users to easily post entries to digg.com and other social networking sites.

One of the best ways to retain users is by using a good RSS feed management system. Google feed burner is the best free service I have found. The great thing about this service as it allows you to put an e-mail subscription box in your sidebar. Every time you update your blog Google will mail a summary and link to the new post. There is no limit on the size of your mailing list and it doesn't cost you a dime to maintain it.

Essentials of Getting Traffic with ease

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Video: Brad briefly talks about the best ways to get traffic to your website.

Exercises to Research and Prepare Promotional Marketing Materials

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Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in the marketplace.

The themes we explore and the fun we have doing this exercise are so central to an authentic approach to small business marketing that I have decided to highlight them in this article.

First, let us stipulate that somewhere in the world there are prospective clients or customers who will fit you and your work "just right."

(If this does not feel true for you yet, then you have work to do. Perhaps you need training, practice, or mentoring before you can attract "just right" customers. Or perhaps, like I did with my art business, you are trying to make an avocation into a vocation. For now, let us assume that you are in the right business with the right skills.)

Second, let us assume that "just right" clients are those who get great value from working with you just the way you are. These are clients who share enough of your standards and values that it is easy to develop mutual respect, appreciation, and benefit. With these two assumptions in mind, here are some unconventional yet highly productive questions to help focus the image, tone, and message that will attract clients who fit "just right." Answer them quickly to tap into your creative subconscious. There will be plenty of time later for thinking about the answers and deciding when and how to use them in sharing your gifts with the world.

1. If your work were a color, what color would it be?

2. What shape would it be?

3. How big would it be?

4. What texture would it have?

5. If you pressed it with your finger, what would happen?

6. If your work were a popular song, what song would it be?

7. Who would be singing?

8. How loud?

9. If your work were an historic personage, who would it be?

10. If your work were going to a party, what would it wear?

11. If your work had a typical mood, what would it be?

12. If your work were a plant, what kind of plant would it be?

13. In what environment would it thrive?

14. If your work were an animal, would it be domestic or wild? How big?

15. If your work were a meal, what kind of meal would it be? (Fast food? Haute cuisine? Mac and cheese?)

What is the point of questions like these? Simply this: Answering them can reveal aspects of your personality that inform and augment the work you do. By surfacing these unique associations, you will be unearthing imagery and attitudes you can use to set the tone for your marketing so that it is easy for your "just right" clients to differentiate you from other people doing similar work.

Try this exercise - it could be the start of something beautiful.

Web Log = BLOG

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The internet hasn't been around all that long, but it has quickly become a part of our daily lives. Even if we don't go online every day, you can bet that the people and businesses we deal with do go online every day. But regardless of who is going online or why, it all comes down to one thing: communication. One of the most popular forms of this is the blog. But what is blogging? That's a straightforward question, so let's take a look at the answer.

The word 'blog' derives it name from a combination of the words 'web log'. When they first started, that's exactly what they were. Most people would use them as a form of an online journal of their daily lives, and many of them would only share their blogs with family and friends. Then came what are commonly called mommy blogs. These were blogs typically started by stay at home moms to communicate with other moms, but they also added some elements of making money to their blogs. Next were the flat-out money making blogs which tend to be more contrived; with each post being designed to maximize the revenue of the blog.

So, when someone asks "what is blogging?", the best answer is "it depends". That's because each type of blog requires a different approach. However, there are several similarities between all blogs. Updating your blog on a regular basis, making it look good, and driving traffic to it are a few of the things most blogs have in common.

One of the best things about blogs is that you can start blogging for free. The WordPress and Blogger platforms are just two of the services that allow you to easily set up a blog and to do so for no cost at all. However, you will have to host your blog on their servers, and your domain name will contain "blogger" or "wordpress" as part of it. If you have a blog that's meant for family and friends, then this should be okay. However, if you plan on making money with your blog, then you need to buy your own domain name and hosting.

To get started, figure out what you want your blog to be about. Once that's done, you can think of a name for your blog. The next step is to go to whichever blogging site you want to try (Blogger, WordPress, etc.) and sign up for an account. If someone else already has used the same name for their blog (when using the free option), you will have to come up with a different name.

Now you're ready to start posting to your blog. This is usually done by logging into your blogging account and then clicking on "new post". Write your post, then click "submit". There you go! You have just made your first post. Now if some asks you what is blogging, you can say it's an easy way to have your own site online.

Best Ways To Cash In On Your List

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Once you start growing your opt-in list, you’ll want to ensure it is profitable. There are many ways to go about doing this. You want to make sure all your hard work is for a good cause, so you have to find ways to profit from your list. There are literally dozens of different methods you can employ to achieve results, but two seem to work better than all others.

The top two ways to profit from your list are also the easiest, so let’s look at them:

1. Build trust and loyalty among your customers. Your customers will not buy from you unless you are able to prove your worthiness. So, you have to spend notable time working to build their trust. You can do this many ways. You can join forums that talk about the products or service industry you have an interest in, and look for experts in your field to offer their advice and recommendations to your subscriber list.

Also, make sure your website is clear and offers your visitors relevant and important information they will find helpful during their journey. If you are practicing affiliate marketing, and even if you are not, make sure you tested or tried any products you plan to sell so you can provide your subscribers honest reviews of them. This is the #1-way to build trust, and trust always leads to higher profit margins.

You should also build a user-friendly website, one that has a navigation bar placed in a prominent location. Make sure you provide your customers with a contact us page and always respond to customer or visitor inquiries within 48 hours if this is possible. The sooner you get back with your visitors, the better reputation you will build.

When responding to customer’s that contact you through your website, make sure that you remind them to sign up for your free newsletter if they haven’t already, which will contain more information on the subject they are looking for. Don’t automatically assume they want to be subscribed to your newsletter just because they asked a question on the topic. Tell them what your newsletter offers, and how they can subscribe.

When you build trust and loyalty, your customers are also more likely to refer your business to their friends and their family. Some web owners design a page after the order page that allows the customer to input the names and emails of two to three of their friends that might also be interested in your products. This is another simple way to build your list. Make sure you provide them an incentive for checking you out, in the way of a free report, book, checklist or newsletter subscription.

2. Fulfill your subscriber’s needs. Everyone has needs. The whole point of doing business on the web is to fulfill the needs of people surfing the Internet. If you want to make money selling a product or a service, you first have to find out how that product or service will fill your prospect’s needs. How will they benefit from the product or service you offer? Have other people benefited? If so, how and why? Providing your customers with this information will help you create a profitable opt-in list, one that will transform visitors into paying customers.

One of the simplest ways to tell your customers how you can fulfill their needs is by listing the ways you do this on your landing page, or on another prominent place on your website. Make sure you bullet each benefit and explain to the prospect exactly how you plan to serve them, and why your product or service is better than that of the competition.

The more content you provide, the more secure your customer will feel about their purchase. They are also more inclined to believe you are fulfilling a need they have.

Let us take a moment to look at the first bullet, trust. Many people fear that building trust among strangers will prove difficult. Realistically speaking, anyone can build trust easily. How do you build trust?

First, run a legitimate business that you know something about. Don’t try selling aromatherapy to someone just because it is a hot trend. You have to know what you are selling to sell it well. Next, if you want to encourage your customers to buy, offer them some form of guarantee. You can for example, offer them a 90-Day money-back guarantee on any products they use on your site, provided they use the products in the time frame appointed and have a legitimate reason for returning them.

Statistics show that even when customers do not feel satisfied with a product they will often not return it because they either (1) forget about it or (2) are too busy to mess with it. Nonetheless, when you build a guarantee into your sale, you put your customer’s mind at ease, and they consider their purchase less risky.

Lastly, provide your customer’s helpful hints and guidelines that will help them get the most benefit from your product. This shows your customer you have a vested interest in helping them succeed. This builds trust and loyalty, and converts subscribers to buyers. That is your goal to begin with.

What To Avoid On Social Profiles

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Your social networking profile is important when it comes to meeting other Internet users. This is because, in most cases, Internet users are looking to chat with someone who has the same goals, views, beliefs, and interests as they do. Without a personal profile, it would be difficult or impossible to tell what your interests are. That is why social networking profiles are not only important, but they are needed.

When it comes to social networking profiles, a lot of focus has been placed on what you should include in your profile or display on your profile page. It has been said that pictures produce the best responses, as well as detailed personal information. Although a picture and detailed personal information may help to increase your page views, you may be getting views that you do not necessarily want. Despite what you may believe, most social networking websites do not have restrictions on who can view your personal profile. In fact, Internet users, even those that do not belong to your online community, can easily see profile.

Since anyone, literally anyone, can see your social networking profile, on most social networking websites, you are advised to be cautious. Essentially, this means that instead of focusing on what you should put in your online profile, you should be focusing on what not to put. This is one the best ways to protect your safety, both on and offline.

Pictures (again!) are often recommended with social networking websites. If you are interested in posting a personal picture of yourself in your online profile you can do so, but you are advised to carefully choose that picture. While you will want to look your best, you are advised against posting a picture that is too revealing or seductive in nature. Most Internet users can look at these types of pictures without feeling a thing, but for others these types of pictures spell danger.

If you make the decision to post a picture of yourself in your social networking website profile, you need to be careful about the rest of the information that you post. Although you may not necessarily think about it, a picture is just a picture, but combined with your name and address, it could be a deadly combination. You are advised to only post your first name in your profile. This will make it more difficult for anyone to try and contact you off of the Internet.

It is also advised that you carefully choose your location. A large number of online social networking sites require that you select a city, as well as a state. If it is allowed, you may only wish to list your state and not the city. If you are required to list the city and the state that you live in, you may want to think about using a nearby city or town, especially if you live in a small town. If an Internet predator wanted to contact you and you lived in a small town, it could be fairly easy for them to find you. That is why it is advised that you carefully select the answer to the location question.

In addition to the above precautionary measures, it is advised that you do not post detailed information on your children, the location of your home, your income, or when you will be leaving for vacation! By keeping these and the above mentioned points in mind, you should be able to enjoy online social networking without having to always look behind your back.

How Can Long Tail Keyword Helps You Get More Traffic?

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Keywords phrases, also called long tailed keywords, are any keyword that is made up of more than one word, usually 3 or more. This is very important for you to know since most of what you do online will most likely revolve around long tailed keywords.

Most single keywords will just be way too competitive. They will literally have millions of online marketers all competing over that word. That is why the long tailed keywords make so much more sense.

It will be much easier to rank for the term, "cheap golf balls" than it would be to rank for the term "golf balls". Either way you will still have a lot of monthly searches but you may actually have a shot (pardon the pun) of ranking for the longer keyword phrase.

Don't get misled by the huge amounts of monthly searches some keywords get. If they are getting hundreds of thousands of searches each month you can bet that there are millions of competitors all fighting over the scrapes.

Why bother? You can easily compile a long list of long tailed keywords. Each keyword can average over 1,500 searches a month. And the best part? You can rank high for most if not all of the keywords on your list.

Just ranking high for one of those keywords might not get you a lot of traffic, but what if you had a list of 20 long tailed keywords, each receiving about 1,500 searches a month and you were able to rank high for all of them? That is a lot of traffic, traffic that you just wouldn't get if you tried to rank for the much more competitive keywords.

You can use the Google Keyword Tool, which is free, or many other online versions which are not, to find a great list of keywords associated with your niche market. Just start off by using a fairly broad term and then burrowing down to find a nice long list of highly targeted keywords that consist of 3 or more words.

Once you have your keyword list you can then use those keywords for many things such as article marketing and on site search engine optimization (SEO). This will allow your website or your articles to show up high on the first page of Google for a particular keyword. That means a lot of highly targeted traffic to your website... all for free.

Another important thing to keep in mind, you need to make sure that the keywords you choose not only have a decent number of monthly searches, and that they aren't too competitive, but also that they are highly relevant to the content of your website.

This is another parameter the search engines use to determine the rank of your site. If the keywords that you are targeting do not relate really closely to your website you won't rank as high for that keyword. It's not a big deal, just throw out any of the words on your list that don't relate directly to your website.

Finding the best keywords phrases for your online marketing is a very important step to take to assure your online success.

SMS Marketing Continues Its Rise To The Top

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While this is not the most popular form of mobile marketing in the United States by a long shot, the popularity of marketing via text message or SMS is so strong that it’s definitely worth a mention. There are companies in the United States that do engage in mobile marketing through texting as well, but the restrictions on place in the United States have made this a harder avenue of media marketing to break into unless you are a startup that has a lot of money to spend on advertising.

Mobile marketing through text messages is exactly what it sounds like â€" a company sends out advertisements and other form of communication to customers through a texting service. This has been a very effective and popular form of advertising throughout Asia and Europe in particular, despite being unpopular at the onset due to people being concerned about spam.

If you’re an American company, you might shy away from mobile marketing through texting, as it might give the impression that you’re “bothering” the customer with your texts. While this might be true if mobile marketing through text is handled the same way as “spamming” somebody’s inbox is through email, the reality of it is that mobile marketing has found a great deal of purchase as an effective communication medium.

The trick is making it an opt-in system. In fact, in the United States it’s a legal obligation to make mobile marketing an opt-in, opt-out system, but this is the linchpin that keeps using texting as a marketing medium from becoming spam. Using texts to get a hold of potential customers is actually a great way to engage with customers in a similar way that the customers engage with their friends on a regular basis â€" through text. If you watch commercials, you’re likely to come across a company or two advertising their mobile marketing through text methods. Most companies who use this sort of method in the States put out print, television, or radio ads advertising the fact that interested consumers can contact the company through texting and get discounts and other such promotional offers through texting.

If you as a startup are looking to take advantage of this version of mobile marketing, you’ll need to contact a mobile operator for what’s called a short code, or the number that your customers will have to text if they’d like to opt into your text marketing scheme. Short codes can be prohibitively expensive for smaller startups, though â€" often they cost at least 600-1000 dollars a month to maintain. To waylay costs, though, you can team up with another startup and split the cost of the short code. This is one great way you can introduce text marketing into your repertoire without it costing you a mint.

The Technique Towards Success

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Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path.

Now I’ve read the studies too that state the lack of capital as the main reason most small businesses fail however, I’m going to go out on a limb and say that although I can’t prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing.

When I attended a seminar by T. Harv Eker a few years back, he mentioned and I quote “it takes creativity to make money”. In other words it doesn’t take money to make money; it takes creativity to make money. Now that’s a hard concept for most of us to grasp, it certainly was for me until I started reading a few Guerrilla Marketing books by Jay Conrad Levinson which primarily deal with using sweat equity and creativity instead of money to promote your business.

Now why am I telling you this? Basically to lay the foundation for the gem I’m about to share with you here today. That gem is a simple yet effective technique I picked up from two of my mentors Mark Victor Hansen and Jack Canfield.

This technique is called the “Rule of 5” and what it means is simply doing at least 5 things every day towards accomplishing a specific goal.

Now since learning this concept a ways back, I have expanded on it a bit to make it more relevant and effective for me. And my guess here is that there’s a good chance it will suit you as well.

So here’s my adaptation that I call “Rule of 5 Marketing”. Essentially it means doing at least 5 marketing activities every day to effectively promote yourself or your business. You commit to this and you are virtually guaranteed success.

Now that can mean making 5 phone calls to key prospects, giving a teleseminar to 5 or more prospects, sending out a press release to 5 publications that cater to your target audience or, whatever marketing activity is most effective for your business. Just make sure you do 5 things day in and day out, without fail because a big part of marketing is about consistency.

And speaking of consistency, a great way to hold yourself accountable and to stay on track is to keep a daily journal where you log the 5 marketing activities you completed each day.

If you find yourself slipping and not getting it done, I recommend you enlist a coach or a colleague to become an accountability partner for you â€" then you can phone them or shoot them an email letting them know you honored your commitment. This just adds that little extra something to inspire you to get it done.

So commit to it, journal it and be accountable to apply the Rule of 5 to your marketing every day and watch your business take off.

Finding Answers To Your Wordpress Problems

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Using WordPress is a smart choice for anyone who is looking to build a web presence. One of it's best "selling" points is that it is free. Their .com site will even provide hosting for you. There is one downside to this though - there is no one to call when something goes wrong. For the most part you are on your own. It is usually up to you to fix your own problem, but luckily there is some help out there:

1. WordPress.com/WordPress.org Forums: Whether you host your own site or use the .com service, both instances have an online forum. This is probably the first place you should look for any issues you are having. If something is wrong with your WordPress site there is a good chance that someone else has dealt with it.

Before you make a post asking your question, do a search on the forums and you might find a thread with your answer. If you can't find an answer that addresses your issue, then you can make your own thread dealing with it. Titling and tagging your post properly will be a huge help in getting the answer you need. Make sure you describe your issue in detail, including your website URL never hurts.

2. Paid Theme Support: This is only helpful if you have paid for a WordPress theme. Most of these premium WordPress themes will have their own support. If you come across an issue, this should be the first place you look. Either email your theme provider or use their support forum (they should have one). The reason this should be your first stop is that there will be people there that know specific issues with your theme. The WordPress.org forums won't have access to certain details about your theme.

It will also be hard to find support elsewhere, because paid theme providers make sure that theme specific support info is only shared by them. This ensures people aren't just stealing their theme.

3. Google: Google is your friend. Just today a friend of mine upgraded to WP 3.0 and had an issue. His admin panel was all of a sudden full of error messages. We had no idea what to do, and no idea what the error meant. I simply took as much of the error code that wasn't specific to his site and Googled it. I got a couple different results but the fixes didn't work. I then Googled the error code with the name of his theme, and instantly got the fix from a blog. It was as simple as changing a tiny piece of code. Google is the world's leading search provider for a reason - it works.

By using the above methods you can probably address just about any problem you come across. The toughest part of fixing your problems is properly explaining them and only with practice will you get better. The more times you use a support forum means the better you will be at using it. The same goes for Google, once you have spent some time hunting down answers you will get a knack for stringing together the right search terms. Good luck, and I hope you find the answer to all your probelms quickly and painlessly.

Video Promotion Must-Knows

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Perhaps, by now, you have already decided to join the 21st century and become part of the video advertising on the internet world. Just like many other smart business people and other individuals. We have gone what video advertising is, the types of businesses and individuals who use this media and the benefits of entertaining potential customers with this type of product.

You have now realized that video advertising is not only more effective, but may end up costing you less money in advertising in the long run. We have also talked about different ways you can do your own marketing using video advertising for free.

If you have decided to contact an advertising company about using video advertising on the internet, such as Google or Microsoft, which is now coming out with a new program, you will have many different options as to where your videos can be placed.

Just like television advertising, you will want to reach your target audience. This means that a video advertising a rock band will not be promoted on a website that deals with travel. The wonderful thing about using a professional service is that they know exactly what websites are out there and where to promote your video.

Costs for using a professional advertising agency will depend upon how often you want the video used, the sites you want it to be used on, and the length of the video. Naturally, if you want your video splashed across Yahoo’s front page, it is going to cost you a lot more than if you want it on a blog that accepts google ads.

The choice will be up to you. Perhaps you own a travel business and are promoting a tour to Cancun. This is a tour that will be all inclusive and is a great deal. Where will it be promoted?

The video can be promoted on websites that are upscale and perhaps designed for either families or couples. For example, if you are advertising a romantic getaway to Cancun, this can be placed on a variety of websites. Dating sites may be one. Websites for jewelry companies can be another. Any site that is designed for romance or married people or couples is a target. Certain travel magazines have websites, this may be an excellent place to advertise your romantic getaway.

Perhaps you are offering a three day stay in Disney World. You will want your target audience to be people with children. There are many different family oriented websites on the internet, parenting advice websites and so forth. The advertiser will know where to find them and how much it will cost to advertise. This is what you are paying for - their expertise of knowing the best websites on which to advertise on the internet.

If you do not want to spend a lot of money but have a quirky type of ad that can generate business and maybe has a little humor to it, it may be advertised on someone’s blog. Many people have discovered the joy of blogging and certain internet blogging websites offer google ads for bloggers. The ads are free and the person who blogs gets a little bit of money every time someone clicks on your ad. The advertisers know the blogs that get the most traffic and your quirky little ad might just start making the rounds all over the internet.

If you want to place the video ad on your website or on free internet websites that allow videos, you will have to make sure that your contract stipulates that you have the right to do this. While some advertising companies will allow you to promote your own ad, others will not. Some want exclusive rights. If the advertising company actually developed the video ad for you, they will retain exclusive rights and you will not be able to use it anywhere without their written permission.

Video ads can go just about anywhere banner ads go. The beauty of the video ad, however, is that it is more closely paid attention to than a banner ad and you do not run the risk of someone accidentally clicking onto it.

There are literally millions of websites on the internet. Web advertisers are familiar with the traffic that these sites generate. Your fee will be based upon the amount of traffic the website expects to see.

In addition, the length of your video matters a great deal in video advertising. It is best to keep it short. Not only is it cheaper to run the video ad this way, but people generally have a short attention span and something that is too long generally bores them.

Take a look at television commercials prior to embarking on your video ad venture. See which ones you pay attention to and which ones you can’t even remember. See which ones you get bored of and dread every time they come on. Your video advertising is similar to this. No one wants to constantly see a long, boring video all over the internet. A short, entertaining video that is used sporadically, however, will generate more interest and may even develop a cult following.

People are crazy about internet videos. They use them on their personal internet community pages such as MySpace and Facebook and often e-mail them to their friends and relatives. This can happen to you. You may come up with an advertisement that is clever, entertaining and brings you instant internet notoriety.

If you decide not to use a professional agency, you will be able to put the video anywhere that is free. You can also act as your own advertising agent and make deals with certain websites yourself. This can be difficult and you should have some knowledge about copyright laws and legal contracts before doing this. And unlike the professionals, you may not know much about the website. Unfortunately, on the internet, websites come and go. You would hate to make a deal and pay money to advertise on a site that closes within the next week.

If you use a professional internet advertising agency, chances are that you will hit your target audience with your video ad and will find it more successful than a banner ad. Your video will be able to go just about any place on the internet that your banner ad can go, or your word ad. The difference will be that more people will pay attention to what you are trying to sell.

3 Quick Ways To Increase Your Affiliate Marketing Success

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The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote.

Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short E-Books to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With E-Books, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free E-Books.

It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and E-Books. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or E-zine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants.

If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

Essentials of installing WordPress Themes Automatically

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Video: How to automatically install Wordpress themes

How To Earn Cash With Product Reviews

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In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.

If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.

Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.

Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.

When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.

Sound like the true and leading expert in your field.

Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.

How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.

And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.

While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.

Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.

If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Try product recommendation and be among those few who have proven its worth.

How Mobile Marketing Helps Businesses Reach More Prospects

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Keeping track of the many different ways that companies can market their products and brands in the modern age is getting more and more difficult. It’s getting to the point where there is no conceivable shortage of ways to market your products, but the bigger problem is that there’s so many ways that figuring out the best ones for your business and how they all work can be quite a chore. We’re here to help.

Mobile marketing is the cutting edge of advertising right now. The term “mobile marketing” tends to refer to one of two ideas: the first one being marketing through mobile devices such as cell phones, and the second one marketing through physically moving objects, such as moving billboards or road shows.

For the intents and purposes of these articles, we’re going to spend most of our time discussing the first variety of mobile marketing. Getting on board with the second variety is simple enough â€" at its very base, you could just nail a sign on the side of a truck and that would fall under the second variety of mobile marketing.

The first kind of mobile marketing, on the other hand, is becoming increasingly popular and breaking into it as a startup company is one of the best ways to hit the marketplace with a bang. Mobile marketing has entered the stage where it’s still considered somewhat revolutionary and a definite novelty, but is also mainstream enough that most of the younger crowd will be receptive to the marketing.

Most forms of mobile marketing are centered around mobile phones. Part of the reasoning why mobile marketing has taken off so much in the past few years has been the advent and popularity of smartphones. With the technology of phones and computers merging as rapidly as they have over the past few years, it should come as no surprise that the marketing wave generated by the spread of personal computers and the increasingly ubiquitous nation of the Internet is starting to spread out into the mobile phone.

If you are a startup company, particularly one who is trying to market to the thirty five and younger set, taking a foray out into mobile marketing via cell phones and smartphones is an excellent choice if you’re looking to make your products and brand stand on the cutting edge. It’s important to keep up with the times when it comes to marketing, particularly when you’re working as a startup. It’s more important than ever to make a serious impression on the market when you’re first launching yourself into it as a business â€" and mobile marketing is one way to make that happen.

Making Money With Domains

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From Dubai to Chicago, telecom companies are introducing new area codes to meet the demand of new telephone numbers businesses. If only this was possible for Internet domain names - the .com addresses, like business.com,auto.com and phones.com-- that are the invaluable gold mine of the Digital Age. Unfortunately, there are a limited number of .com domain names, and due to the demand supply ration which is out of whack, corporates are squabbling with one another to secure the right domains.

Let's face it, image is exceptionally critical to any online business and domain names have their own brand image. Short domains, one word names with the dot com after them are in extreme demand. A domain name must be memorable and easy to remember because a domain name must be able to stand alone for any corporate to have its own online identity. Customer's today type in the most used domain names simply from memory. A great domain name means search engines simply aren't necessary.

Who are domainers?

Domainers are the professionals who deal in domain names. Domainers buy, sell, and develop domain names in a manner similar to real estate investors. Domainers generate revenue via domain parking, web-site development, and resale of domain names. Domainers are also sometimes referred to as domain investors, web site developers, domain registrants and commercial registrants.

As of December 2006 there are an estimated 8,000 to 10,000 individuals globally who make buying and selling domain names a part of their business. USA Today reported that many Domainers prefer to remain anonymous due to the highly competitive nature of their business[1]

2. What is pay per click advertising?

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy.

These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. In the spring of 2006, MSN started beta testing their own in-house service, MSN adCenter. Arguably this advertising model may be open to abuse through click fraud, although recently Google and other search engines have implemented automated systems to guard against this.

3. What is direct navigation?

Direct navigation describes the method individuals use to navigate the Internet in order to arrive at specific websites. Direct navigation is a new, loosely defined term, which is generally understood to include type-in traffic and bookmarked traffic. This involves an internet user navigating to a website directly through the website address bar, bypassing any online search engines and navigating directly to the domain.

WebSideStory has recently published a report illustrating that direct navigation traffic, converts into sales for advertisers at a rate twice that of search engines.[1] Specifically, the Q4 2005 study of internet traffic, revealed that direct navigation traffic such as browser type-in traffic, bookmarks of existing sites and visits to existing, known website domain names converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo.[1]

Do you have skills predicting future trends? What names might be big in the next few years if a woman or a black man were elected president, if an issue other than terrorism begins to creep into the world psyche? If green becomes in or America revamps its health care system what will be the key domain names that will represent the future? What names today represent a great business opportunities for you tomorrow?

Essentials of using SEO

Strategies on How to Make Prospecting and Selling Easy

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Most people starting a business forget about the most important part. They spend loads of time picking just the right product or service to sell. They'll carefully weigh the best kinds of office equipment to buy. They'll even fuss endlessly over their workplace decor.

But none of that holds a candle to what is most assuredly the core of any new business: you can't succeed until you master prospecting and selling!

"But I'm really good at what I do. Won't word just get out and people will find me and want to buy?" you say.

Don't bet on it. We live in a busy, crowded world where thousands of businesses are shouting their marketing messages. If you don't get in there and promote -- and promote WELL -- your customer base will resemble a trickle more than an avalanche.

Here are several proven methods for finding lots of new prospects and turning them into customers. Then I'll show you an exceptionally EASY way to do all this on a shoestring.

1) Get a web site, get it listed on search engines, and let your site grab prospects 24/7. By now you've surely seen scads of small businesses doing this. For those who do it right, the Net can pull in lots of new customers with very little effort. But remember, it's not as easy as some make it look. Your site has to be good, your copy has to be right, and you must be visible in search engines to make the magic happen.

2) Sell over the telephone. I love email, and face-to-face meetings will always have their place, but good ol' telephone conversations are a top-notch selling strategy. Prospects feel like they've made a personal connection with you when you give them information over the phone.

3) Finally, method number 3 is the one to use if you don't want to or don't know how to build your own professional web site, or can't bear the idea of talking to hundreds of strangers on the phone.

Frankly, this 3rd method has become the only method I truly recommend to small businesses and individuals: OUTSOURCING. These days, you can OUTSOURCE all your online promotion and selling to companies that specialize in doing the work for you.

In the past, that would have meant spending tens of thousands per month to hire an outside selling team. Today, with online and telephone automation reaching new heights, you can have all the advertising, phone calls, and closing done for you by the pros for about what it costs to get a decent home office computer set-up.

Don't hesitate, do it! Getting a really good marketing, prospecting, and selling machine working for you is essential to your success!

Top Benefits Of Blogging For Kids

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If you have children you probably encourage them to be the best they can be. You want them to learn and grow and be happy. Helping your child create their very own blog could be a great learning experience. Your child will develop their writing and social skills with a blog. If you are wary of allowing your child to blog, here are some great reasons that might change your mind...

1. Develop Their Writing Skills - Some children don't like to read and write. This might change if you help them set up their own blog. Kids seem to gravitate towards technology at an early age these days. If they don't find traditional writing enjoyable, the added touch of technology inherent in a blog might excite them. You can help them develop their writing skills by encouraging them to post regularly to their blog.

2. Develop Technological Skills - The world we live in is becoming more and more technological everyday. Many parents feel overwhelmed themselves. You do not want your child failing behind. Having them regularly using a blog will introduce them to the internet, computers, typing and email. All of these skills are pretty much essential, especially for the next generation. There are a lot of pitfalls and dangers incorporated with these technologies so teaching your child how to avoid these early will be tremendously helpful.

3. Develop Social Skills - Having a blog will allow your child to get more comfortable expressing his/her feelings. Responding to comments can also help them develop their social skills. Some kids are shy and might be able to express themselves more fully online. Eventually those skills can translate to the real world.

These three reasons alone should be good enough for any parent who has thought about allowing their children to blog. You need to help them navigate the internet pitfalls, but it will all be a learning experience. Make sure you monitor your children's online activities and blog. You also need to talk to your child and explain the dangers. Once you have done that, and considering the vast benefits, I think your child having a blog is a wonderful idea.

Essentials of Adding An Image to a Wordpress Post

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Video: Brad demonstrates how to add an image to a WordPress blog post.

Discover The Key To Every Successful Offline Endeavor

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One of the most important things that any offline business can do when it wants to enter the online realm of social medial marketing is research. Doubtless, no matter how obscure your store is or what kind of niche that you sell to, there is an online store doing exactly the same thing. With thousands (if not millions) of people doing their shopping online every day, it’s absolutely guaranteed that your offline store will have an online competitor. And it’s likely that the online competitor is doing quite well.

While this may be exasperating to a certain degree, you can use this information to help propel your offline business into the fray and even put your offline business into a more favorable position. Be sure to look at your online competitors and see how they market their product and whom they are marketing to. Are they on Facebook, Twitter, LinkedIn, MySpace? Do they have an RSS feed? Are they working with online directories? Do they have profiles on forums relating to the product being sold? What’s the tone of their website like, and how do they appear to interact with customers?

One of the most important things to do for an offline business looking to work with the online world is creating an aura of discovery around their store. Since one of the major points for offline businesses when it comes to advertising is to entice the customer to visit the store, you need to foster a sense of discovery on the part of the potential customer. After all, you have to get them off of the computer and into the store.

During the discovery part of your foray into the crazy world of social media marketing, you explore the groundwork that’s already been laid online for you. You look and see what your competitors are doing in terms of social media and figure out how you can do it better. Do they have out of date Twitter feeds? Does their Facebook profile look unprofessional? These are all things you can use to bolster the status of your own personal social media adventure and make yourself look better than your online competition.

In addition, if you own a physical store you have the advantage of asking your customers what they would be interested in, regarding terms of social media advertising. Would they be interested in a Twitter feed, or a LinkedIn profile? Try asking some of your younger customers, should you have them. Most will probably be happy to talk your ear off in regards to social media platforms. After all, the younger group is the one most likely to be on Facebook constantly with their smartphones. Anybody older than thirty is likely to have a less informed opinion on it. At any rate, be sure to exploit the biggest advantage you have over online businesses - that is, the direct conversation with the customer!

How to make Money using Blogs

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There is no doubt that we are struggling through a troubled economy right now, but nobody seems to know how long this downturn is going to last. Unfortunately, this makes a lot of people so nervous that they don't know what to do. While some of you may have heard of this "making money online" thing, you aren't really sure what it all means. First, let me put you at ease and let you know that it is completely possible to make money, and not everything is a scam. For example, a lot of successful people like to blog for money.

Let's start with some of the basics. A blog is really nothing more than an online journal, and is a short for web log. The best part is that you can start blogging for no cost. Even better is that there are some online blog services that make it really easy to get up and running, regardless of how computer savvy you may or may not be. It typically takes anywhere from a few minutes to an hour or two to get your blog started.

Your first task is to decide what the main topic of your blog will be. Your goal is to blog for money, but if you can choose a subject that you're interested in, it will be much easier to keep on blogging. On the other hand, if you just want to make as much money as possible, then you should take some time to learn about the various methods of choosing hot niche markets. This will give you more return on your efforts if you go about it the ri

Essentials of Changing Permalinks in WordPress

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Video: How to change your permalinks in Wordpress.

Deadly Mistakes That Could Kill Your Business

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1. Lack of Focus - It is important to focus on one niche, website or method at a time. You don't want to multitask between 500 things. You will never learn what works and what doesn't unless you focus on one thing and give it a fair chance. The added focus will ensure you see results as quickly as possible.

2. Buying Every Product - I spent a lot of money on money making systems, turnkey solutions, push button cash generating reports etc... To be perfectly frank, I got ripped off a couple times. Not only that, I lost my focus because I had bought reports on 20 different ways to make money. There is nothing wrong with buy these reports, but you don't have to buy everyone you see.

3. Not Following Through - If you buy some sort of product - then make use of it. Don't just file it away. Buying a product is useless unless you USE it. This is exactly why I wasted so much time and money. I would buy a product or system and then never follow through on it. I wouldn't get results right away so I would give up. I did this over and over again with no results. If you don't follow through on your campaigns you will not make money.

4. Underestimating Sales Copy - This came up on 4 out of 7 marketers lists. It is something I wouldn't have thought of -- but it instantly hit home. Never underestimate the power of sales copy. It is definitely worth learning. My major issue was never believing those long sales pages would ever work on anyone - since they have NEVER worked on me. I assumed people were like me - but I was wrong. Luckily I learned my lesson early. If you are thinking of investing money into your online marketing - consider a high quality Sales Copy course. Even a basic understanding will dramatically increase your results.

5. Lack of Confidence - The above 4 points came from other marketers, but this last one came to me. You need to be confident when you are working online. You will hear people in the outside world doubt you, and people on the online world can be downright brutal. Don’t listen to them. If you are intelligent, willing to learn and hard working you can and WILL success making money online. Don’t let anyone talk down to you. If you fail, pick yourself up and keep trying. There is money to be mad, and you can earn it. Don’t believe otherwise.

Learning from your own mistakes is a quick way to learn. Even faster than that though, is learning from our mistakes. That takes out the time you waste making mistakes in the first place :)

Deadly Mistakes That Could Kill Your Business

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1. Lack of Focus - It is important to focus on one niche, website or method at a time. You don't want to multitask between 500 things. You will never learn what works and what doesn't unless you focus on one thing and give it a fair chance. The added focus will ensure you see results as quickly as possible.

2. Buying Every Product - I spent a lot of money on money making systems, turnkey solutions, push button cash generating reports etc... To be perfectly frank, I got ripped off a couple times. Not only that, I lost my focus because I had bought reports on 20 different ways to make money. There is nothing wrong with buy these reports, but you don't have to buy everyone you see.

3. Not Following Through - If you buy some sort of product - then make use of it. Don't just file it away. Buying a product is useless unless you USE it. This is exactly why I wasted so much time and money. I would buy a product or system and then never follow through on it. I wouldn't get results right away so I would give up. I did this over and over again with no results. If you don't follow through on your campaigns you will not make money.

4. Underestimating Sales Copy - This came up on 4 out of 7 marketers lists. It is something I wouldn't have thought of -- but it instantly hit home. Never underestimate the power of sales copy. It is definitely worth learning. My major issue was never believing those long sales pages would ever work on anyone - since they have NEVER worked on me. I assumed people were like me - but I was wrong. Luckily I learned my lesson early. If you are thinking of investing money into your online marketing - consider a high quality Sales Copy course. Even a basic understanding will dramatically increase your results.

5. Lack of Confidence - The above 4 points came from other marketers, but this last one came to me. You need to be confident when you are working online. You will hear people in the outside world doubt you, and people on the online world can be downright brutal. Don’t listen to them. If you are intelligent, willing to learn and hard working you can and WILL success making money online. Don’t let anyone talk down to you. If you fail, pick yourself up and keep trying. There is money to be mad, and you can earn it. Don’t believe otherwise.

Learning from your own mistakes is a quick way to learn. Even faster than that though, is learning from our mistakes. That takes out the time you waste making mistakes in the first place :)

Deciding On PLR Licensing

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When you are creating and selling PLR material, there are many things to consider.   One of these things is to choose what usage rights are you going to give away on your PLR products.  Even though, by it’s very nature PLR is virtually wide open in how you can use it, there are still certain restrictions you can (and should) consider.

Any PLR product you create should include the specific rights you wish to grant and/or disallow.  Commonly, those will be found in a plain text file that follows this general template (Feel free to use this one in fact, just change the yes’s and no’s to your desired choices):

Usage Rights:

[YES] Can edit, take apart, add to, or sell as is

[YES] Can be bundled with other products

[YES] Can be offered as a bonus

[YES] Can use the content as a viral report

[YES] Can be used to create audio/video products

[YES] Can give them to your affiliates to publish to promote your products

[YES] Can be used for opt-in bonuses (newsletter signups, etc.)

[YES] Can be added to paid membership sites

[YES] Can be offered through auction sites

[YES] Can claim full authorship

[YES] Can alter ecover graphics

[NO] Can be used as web content

[NO] Can Sell resell rights

[NO] Can sell master resell rights

[NO] Can sell private label rights

[YES] Add to free membership sites

This is not the entire scope of usage rights you can grant or withheld, but it is a great starting point, and feel free to use it for your own creations.

I won’t break down every right as they are fairly self explanatory but their are a couple that take a little more consideration then others:

[NO] Can be used as web content â€" This right basically means people can’t break down your products for blog posts, or website copy.  This is a right you need to think about.  A lot of our products are full product suites that we fill lose value if they are found as web content across the net.  If we were just selling a pile of articles, it might make sense to allow them to be used as web content.

[YES] Add to free membership sites - This is also a right to consider.  If you feel the value of your PLR product is hurt by offering it to free membership sites, then feel free to use no.

[NO] Can sell private label rights - This is one we had to add to our products after initial launch of our site.  We were allowing people to sell OUR PLR as their own PLR products â€" welllll that was a problem because then they’d populate entire PLR membership sites with just our products.  We essentially were creating competition every time we created a product.  Not a great business model.

When you release PLR products, remember to include usage rights.  It might take a couple tries to balance, but the best combination of rights will protect the value on your PLR while still leaving it desirable to online marketers.

While you are free to copy ours, make sure you consider what works best for YOU.  You can change yes’s to no’s, you can add or delete rights â€" but at the end of the day you want a list of rights you and your buyers can live with.

Does anyone have any other usage rights they add to their own products?  Let us know in the comment area.

Filtering Comments On Your Blog Is Easy With Akismet

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All WordPress installations come with 2 plugins already installed (though not activated). They are Akismet and Hello Dolly. I always delete the latter one. Hello Dolly is just a novelty for your admin area. I am sure it is very small, but I don't use it so I delete it. The other one is Akismet - I suggest you definitely use this. It's main job is blocking spam comments and although it doesn't catch them all, it does a great job.

Set up is simple:

Navigate to your plugin menu and activate Akismet. You will get a warning saying you need a WordPress API key to use it. This is also simple to get. You have to start an account at Wordpress.Com (free). You don't have to set up a free blog or anything, just an account. Since I was creating an account I made a quick free blog to drop some backlinks to my site, but that is a story for another article. Anyways, once you have a WordPress.com account, you can find the API key in your profile. You can also request a free API key from Akismet.com if you don't want to start a WordPress account. Once you have the key you can use it on multiple sites.

After a fairly simple set up process Akismet will instantly go to work. Using a huge database, Akismet will check all incoming comments and automatically mark the comments that match the database as spam. This will save you a lot of time, because you will be receiving spam not long after your site is up and running. I have sites that haven't even been completed before they were spammed.

Another great feature of Akismet is that it learns, if it is missing spam and you routinely mark those comments as spam it will learn to mark those comments as well. Conversely if it is marking comments as spam, that aren't you can teach it by marking those comments approved. Although I trust Akismet on my blog, I do check the spam comment area to see if it caught anything it shouldn't have. If you are wondering about it's effectiveness - here are the actual numbers from my site since the end of January: 870 Spams caught at an accuracy rating of 99.686%. I am not saying everyone will see those kind of numbers, but that's how well it is working for me. Quite impressive.

Spam comments are going to aggravate you eventually. If you don't have this plugin it will happen sooner than you can imagine. WordPress packages this plugin for a reason - it works. Don't waste your time pouring through spam comments in your email or on your site. Activate Akismet now and thank me later.

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Online Marketing Strategies Beyond Compare

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Whether you are are all on your own or you own a big internet business, you will need to find the best online marketing strategy for your business. There are various elements to putting together an effective marketing plan. If you can do it yourself, great, but if you think you need some help hire a company to do the work for you.

There are a lot of issues you need to keep track of in order to have your online business be profitable. Things like creating an effective marketing funnel and choosing the right product or service to sell.

But the one biggest thing you have to do to have a successful online business is to use multiple sources of traffic generation to drive traffic to your website. This traffic will be your customers. No business, online or off, can survive if they don't have plenty of customers.

One of the first things you need to learn is that when it comes to traffic online you will need quantity and quality. For these purposes, quality means finding people who love the product or service that you are selling and who are actually willing to spend money on it.

If you can get enough qualified people to your website it is like shooting fish in a barrel. Putting your offer in front of those people who are looking for your offer is about as easy as it gets.

But how do you get the traffic to your site? With hundreds of various options to use to get traffic which one do you choose to do? For most people starting with some free online traffic generating methods is the best way to go.

Simple things like search engine optimization and article marketing are great ways to get started. They are easy to learn, don't take a lot of time to do and they are free.

As your business progresses it's pretty common to add other forms of traffic generation, some paid and some free. At this point you may also decide that your time is better served elsewhere so you might want to hire a company or individual to do it for you.

It's generally a good idea to have between 3 to 5 different methods that you use to generate traffic. The whole don't put all your eggs in one basket thing. The only problem with this method, especially if you have several sites online that you are promoting, is that keeping tabs on all your promotions can get pretty overwhelming.

That is why hiring a company to take care of the day to day activities associated with it can make your life much easier. True, you will have to pay them and that will cut into your profit margin, but your time is worth something too and the overall cost shouldn't be that much.

So, to sum up: your biggest job online is to get quality traffic to your website so you can make sales. Doing much of the work yourself when you first start to save money then hiring a company to handle your online marketing strategy once you are profitable is an excellent game plan to follow.